ADVANTAGE OF RESEARCH RELATIONSHIP
As the entire report is based on the manager research relationship and its significance in the research process so there are some points that highlights the advantages of research relationship as mentioned below:
- Enable to achieve research objectives
- Research process consistent with company’s overall goals
- Better allocation and utilization of resources
- Confidentiality of information
- Reduce cost and save time
- Better decision making
- More reliable results
- Strengthen the Team work concept
- Unbiased results.
- Create goodwill of the research firm and sponsor firm
§ Consistency With Company’s Goal
The most significant benefit of relationship between researcher and the sponsor firm is that the research process get consistent with the company’s overall goals and strategies as the process is collaborated between research manger and the sponsor firm and every step is designed in view of company goals.
§ Achievement Of Research Objectives
The second important benefit of this relationship is that the ultimate research objectives can be achieved as there is no space for any confusion or ambiguity upon a single research aspect. Each and every aspect of research process is communicated between research manager and the client firm.
§ Better Allocation And Utilization Of Resources
This relationship allows to allocate and utilize the resources in cost effective manners as the needed resources are provided by the sponsors and the research make its better use by avoiding wastage.
§ Confidentiality Of Information
This relationship enables the both parties to share the necessary information that is required during the research process and to keep the information secure and confidential.
§ Reduce Cost And Save Time
Another great benefit is that strong communication will save the time by taking timely decisions and by proper utilizing the resources in favor of company’s objectives.
§ More Reliable Results
Here the reliable research results can be the consequences of this strong relationship as the true information is provided and the true decisions are taken in view of transparent research process.
§ Unbiased Results
By this coordination and relationship the ultimate product of the research process will be unbiased results that reflect the integrity of the researcher and the sponsor firm.
§ Create Goodwill Of The Research Firm And Sponsor Firm
At the end the result of this fair relationship between the researcher and the sponsoring firm will increase the good will of the them in the industry and the market as well.